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BUS 100 Startup Case Study Project (Yang)

Starting With Your Company!

You are going to collect as much information about your company and its industry as you can. Start with the company itself, including:

Your company's website

The interviews you will be doing with company founders

Your company's social media accounts

Who Else is Talking About Your Company?

This could be information in the news, data from library databases, company analysts, consumers, or social media accounts outside the company!

 

 

What About Private Companies?

Since private companies don't have to share their financial information, it is not available to find. Some databases have estimates, or maybe a couple of data points gleaned from articles. This guide includes article sources for companies, which can be helpful, but if you are looking for more information, here are some USF databases that you can use to find the very limited information available on private companies. 

What's Happening Outside Your Company? Industry and Competitors

What is influencing your company? Are there others trying to do what they do? 

 

 

Business Plans

Getting Help!

There are several ways to obtain assistance with your research. Read on!

The School of Management has a library liaison named Penny Scott, and you can contact her for help. 

Her contact information is: email: plscott@usfca.edu * phone: 415-422-5389

It is best to call or email ahead, or make an appointment, to make sure she is available! Appointments are available virtually via Zoom, or in-person, and are great for groups or individuals.

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!

You can also take a look at our Research Guides on many topics!

Ask A Librarian