Advertising and Marketing Campaigns and Strategies
Books and Ebooks
Company Research Hints
When researching a company, keep in mind the following:
- Do you know the exact name of the company? For example, the drug store chain is called Walgreen’s, but the actual company name is Walgreen Co. Also, make sure you are searching for a company, not a brand name. For example, Crest is a brand of toothpaste produced by the company Proctor & Gamble.
- Is the company public or private? Private, or closely-held companies, do not sell stock to the public, and are not obligated to disclose information about themselves. For this reason it may be more difficult to obtain information about private companies. Articles and the company’s own web site may be the best sources of information for private companies. More on public vs. private companies.
- Your company may be part of more than one industry, and it is very helpful to do some industry research to see how your company is doing in its industry and sector, and among its competitors. Try our industry research guide.
Start with your company's web site: Press releases, media, products, company history, and other information.
Advertising Spending and Statistics
Images and Examples of Advertisements
Citing Your Sources
Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:
There are several ways to obtain assistance with your research. Read on!
You have your very own librarian! She is Penny Scott, and you can contact her for help.
Her contact information is: email: firstname.lastname@example.org * phone: 415-422-5389
It is best to email ahead, or make an appointment, to make sure she is available! Appointments are available virtually via Zoom, or in person, and are great for groups or individuals. If you don't see a time that works for you, email Penny.
If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!
You can also take a look at our Research Guides on many topics!