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Easter Holiday
The library will close at 4pm on Thursday, March 28 and will be closed Friday through Sunday, March 29 – March 31, in observance of Easter. See all library hours.

Marketing Research

Use this guide to research marketing topics

Consumer/Target Market  Demographics, Behavior, and Trends

Start here:

Then try these:

Industry/Business Marketing Research

Articles on Consumers, Industries, and Markets

Statistics/Market Share

Finding Other Businesses in your Industry

Citing Your Sources

Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:

 

Gleeson Library's guide to citations: How? Why? When? 

 

Getting Help!

There are several ways to obtain assistance with your research. Read on!

The School of Management has a library liaison named Penny Scott, and you can contact her for help. 

Her contact information is: email: plscott@usfca.edu * phone: 415-422-5389

It is best to call or email ahead, or make an appointment, to make sure she is available!

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!

Ask A Librarian