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Memorial Day
The library will be closed Monday, May 27 in observance of Memorial Day. See all library hours.

Consumer Research

This guide will help you find information about consumers, and can help you to define your target market.

Consumer Behavior, Attitudes, Overviews: U.S. and International

To view a quick search guide for Passport, click here.

Consumer News: U.S. and International

Consumer Demographics: U.S.

Consumer Demographics: International

This gender data portal is a one-stop shop for gender information, catering to a wide range of users and providing data from a variety of sources. Data at the country level are organized under six thematic headings, including economic opportunities, health, education, decision-making, and more.

United Nations Demographic and Social Statistics
Includes information on demographics of countries, income and consumption, and more.

US Census Bureau International Data Base (IDB)
Statistical tables of demographic, and socio-economic data for 227 countries and areas of the world. 

International Statistical Agencies
Statistical web sites for countries and areas of the world, compiled by the government of each.


Consumer Demographics: California/San Francisco Bay Area

Citing Your Sources

Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:


Gleeson Library's guide to citations: How? Why? When? 


Getting Help!

There are several ways to obtain assistance with your research. Read on!

The School of Management has a library liaison named Penny Scott, and you can contact her for help. 

Her contact information is: email: * phone: 415-422-5389

It is best to call or email ahead, or make an appointment, to make sure she is available!

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!

Ask A Librarian