Company: Products and Services, Internal Environment
SOURCES FOR COMPANY RESEARCH: SECONDARY SOURCES (INFORMATION COMPILED BY OTHERS):
Company's web site: Start with the company’s web site; look for Investor Relations, About the Company, etc. There may be a CEO message, or you can also find mission statements, values, financial information, and other information to help you analyze the company’s strategies.
EDGAR the web site of the Securities and Exchange Commission (SEC). In the US, public companies must file information with the SEC. A 10-K is the annual filing a company must make. Click "Search for company filings" then "Company or fund name" and enter the company name. If you find reports in EDGAR, that means the company is public.
Don't forget books, you can sometimes get great overviews of a company in a book. Search your company in our library catalog.
SOURCES FOR COMPANY RESEARCH: PRIMARY SOURCES (INFORMATION COMPILED BY YOU AND YOUR TEAM):
If you need help creating a survey or poll, see this guide on using Google Forms. It shows how to create, send, and view results from surveys you create.
Company: External Environment, Competitors, Pricing
SOURCES FOR INDUSTRY DESCRIPTIONS AND OVERVIEWS: SECONDARY SOURCES (INFORMATION COMPILED BY OTHERS):
SOURCES FOR INDUSTRY NEWS: THESE SOURCES CAN BE USED FOR COMPANY, PRODUCT, AND BRAND NEWS TOO!
More Information on Companies and Industries!
SOURCES FOR INDUSTRY RESEARCH: PRIMARY SOURCES (INFORMATION COMPILED BY YOU AND YOUR TEAM):
Target Market and Channel Relations, Promotional Strategy
SOURCES FOR CONSUMER/TARGET MARKET DEMOGRAPHICS, BEHAVIORS AND TRENDS RESEARCH:
This web site groups consumers into general categories, with brief descriptions and demographic information. Use the Zip Code Look-Up to get information about consumers in a particular area in both descriptions and graphs. There are three categories of information for consumers; PRIZM, P$YCLE, which describes the financial status of consumers, and ConneXions, which describes the level of technology use and connectivity of consumers. Use Segment Explorer to view descriptions of all of the consumer segments on the web site. Use the links on the left side of the screen to search for consumer groups by age, income, and other categories.
OTHER GOOD SOURCES:
Consumer Expenditure Survey: Bureau of Labor Statistics: US Labor Department
Statistics and reports on consumer expenditures, unemployment rates, and much more.
Experian Marketing Forward Blog: Freely available data, infographics, and reports on consumer behavior and trends.
Pew Research Center
A non-partisan research group that collects and presents data, opinions, and reports on American attitudes, activities, and trends.
Time Use Survey: Bureau of Labor Statistics: US Labor Department
Data on how American consumers use their time.
Citing Your Sources
Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:
There are several ways to obtain assistance with your research. Read on!
The School of Management has a library liaison named Penny Scott, and you can contact her for help.
Her contact information is: email: email@example.com * phone: 415-422-5389
It is best to call or email ahead, or make an appointment, to make sure she is available! Appointments are available virtually via Zoom, or in-person, and are great for groups or individuals.
If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!
You can also take a look at our Research Guides on many topics!