COMS 324 Chen: Public Relations and Advertising Research

Sources include a variety of current and retrospective news media: newspapers, newswires, broadcast transcripts, blogs, periodicals, and web-only content.

Also included are the following Access Modules: Business News, U.S. Newswires, Military, Government, and Defense, and Acceda Noticias. Content is easily searched and sorted through an intuitive, map-based interface.

Access World News includes many California News Sources including the current San Francisco Chronicle.

On Campus Link

Ethnic NewsWatch is the only current database devoted to presenting multi-ethnic and multi-cultural publications in one resource. Coverage begins in 1990 and is updated daily with new content. Many of the titles are not found in any other aggregated resource.

In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 25,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.

Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

On Campus Link

SocINDEX with Full Text contains full text for more than 860 journals dating back to 1908. This database also includes full text for more than 830 books and monographs, and full text for over 16,800 conference papers.

On-Campus Link

Communication Source features full text for more than 800 titles, including over 600 active full-text titles.

Indexing and abstracting is included for more than 1000 Core titles. Also featured is backfile coverage of top titles in Communication, reaching deep into the 20th century. Content is derived from academic journals, conference papers, conference proceedings, trade publications, magazines and periodicals. Content development for Communication Source is guided by expert advisors who are academic librarians and Communication bibliographers from leading international institutions.

On-Campus Link

Questions and Answers:

Does Fusion include everything the library has?
No, but it includes so much of what the library has that it will almost always be a good place to start a search.

When would Fusion not make sense as the first place to search?
Some examples:

• If you’re interested in finding only books, or a specific book title, then our library catalog Ignacio might be a more appropriate place to begin.
• If you’re looking specifically for statistical data, or encyclopedia/dictionary entries, or images, it would be better to use databases devoted to those specific types of information.
• If you're looking for a specific Journal title, you should use our Journal Finder.
• I’m very proficient using the subject-specific databases in my field. Is there any reason I should use Fusion?
• Because Fusion will have such broad coverage, it may locate relevant materials published in other fields that you wouldn’t otherwise find in a subject-specific database.

So then why would I want to choose a subject-specific database anymore—can I just use Fusion instead?
Fusion is not replacing any of our subject-specific databases. These databases offer valuable advanced searching capabilities tailored to their subject areas.

On-Campus Link

Customize Google Scholar to provide full-text links to journal articles available through Gleeson Library subscriptions:

If you are on campus, Google Scholar should recognize you as a USF user and link you to the full text.

If you are working from an off-campus location, you will need to manually activate USF's Full Text Finder in Google Scholar Library Links:

1. Go to the Google Scholar search page.
2. In the upper left corner of the page, press the button made of three horizontal lines to open a new menu.
3. Click "Settings."
4. Select "Library links" and search for "University of San Francisco."
5. Check "University of San Francisco – Full Text Finder" in the search results, then click Save.

When you search Google Scholar, you should now see "Full Text Finder" links to the right of your results. Click on these links to check if USF has access to your article.

Categorized into over 20 market sectors, Statista provides business customers, researchers, and the academic community with direct access to relevant quantitative facts on agriculture, finance, politics, and many more areas of interest.

Sources of information include market researchers, trade publications, scientific journals, and government databases.

On-campus link

Classifying Industry Reports at the 5-digit North American Industry Classification System (NAICS), IBISWorld Industry Reports are at the granular level covering industry-specific titles from the popular to the not so popular. Each Industry Report is some 35-50 pages in length with abridged, 6-page Executive Summaries also available.

On-Campus Link