COMS 326 Public Relations Campaigns (Chen)

Sources include a variety of current and retrospective news media: newspapers, newswires, broadcast transcripts, blogs, periodicals, and web-only content.

Also included are the following Access Modules: Business News, U.S. Newswires, Military, Government, and Defense, and Acceda Noticias. Content is easily searched and sorted through an intuitive, map-based interface.

Access World News includes many California News Sources including the current San Francisco Chronicle.

On Campus Link

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In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 25,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.

Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

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Coverage in Education Source spans all levels of education from early childhood to higher education and also includes educational specialties such as multilingual education, health education and testing. Subject matter includes Adult Education, Continuing Education, Distance Learning, Government Funding, Multicultural/Ethic Education, Social Issues, Student Counseling, Vocational Education as well as many others.

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Subject coverage of all aspects of educational research and resources, including: career, adult, vocational, technical, and teacher education; education of persons with handicaps, of the disadvantaged and gifted; early childhood education; junior colleges and higher education; reading and communication skills; languages and linguistics; education management; counseling and personnel services; library and information science; information resources; urban education; rural education and small schools; science, mathematics and environment; social studies and social sciences; tests, measurement and evaluation.

Journal literature corresponds to Current Index to Journals in Education (CIJE) and report literature corresponds to Resources in Education (RIE).

You can access the ERIC database via the Internet through the National Library of Education (free public ERIC) or via the commercial vendor site provided by the library. The database is updated monthly, ensuring that the information you receive is timely and accurate.

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SocINDEX with Full Text contains full text for more than 860 journals dating back to 1908. This database also includes full text for more than 830 books and monographs, and full text for over 16,800 conference papers.

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Questions and Answers:

Does Fusion include everything the library has?
No, but it includes so much of what the library has that it will almost always be a good place to start a search.

When would Fusion not make sense as the first place to search?
Some examples:

• If you’re interested in finding only books, or a specific book title, then our library catalog Ignacio might be a more appropriate place to begin.
• If you’re looking specifically for statistical data, or encyclopedia/dictionary entries, or images, it would be better to use databases devoted to those specific types of information.
• If you're looking for a specific Journal title, you should use our Journal Finder.
• I’m very proficient using the subject-specific databases in my field. Is there any reason I should use Fusion?
• Because Fusion will have such broad coverage, it may locate relevant materials published in other fields that you wouldn’t otherwise find in a subject-specific database.

So then why would I want to choose a subject-specific database anymore—can I just use Fusion instead?
Fusion is not replacing any of our subject-specific databases. These databases offer valuable advanced searching capabilities tailored to their subject areas.

On-Campus Link

Categorized into over 20 market sectors, Statista provides business customers, researchers, and the academic community with direct access to relevant quantitative facts on agriculture, finance, politics, and many more areas of interest.

Sources of information include market researchers, trade publications, scientific journals, and government databases.

On-campus link

An online (no software installation needed) U.S. national data and mapping tool and analytics platform with multidisciplinary applications for college students and faculty. It is used in undergraduate and graduate curriculum and research related to social sciences, urban studies, real estate and housing analysis, community and economic development, public administration, public health, policy and political science, education, business, economics, statistics, and geography, among others. Users can leverage thousands of U.S. data indicators in PolicyMap to perform demographic and socioeconomic analysis, from a neighborhood census block group in many cases, up to a national level, as well as create custom regions, for their research and studies.

PolicyMap’s data indicators accessible via easy to use menus organized in categories including demographics, income and spending, housing, lending, quality of life, economy, education, health, federal guidelines, and analytics. Data can be viewed on a census block or census tract level in many cases, city, county, zip, state, US, as well as by congressional district, school district, state house and state senate districts.

Classifying Industry Reports at the 5-digit North American Industry Classification System (NAICS), IBISWorld Industry Reports are at the granular level covering industry-specific titles from the popular to the not so popular. Each Industry Report is some 35-50 pages in length with abridged, 6-page Executive Summaries also available.

On-Campus Link